side from the devastating effect on the Liberian state, the deadly Ebola virus at least did not spare and indeed shattered the already crumbling economy and resulted into a drastic decline of economic growth and development.
One sector that was badly affected was the telecommunication sector with a considerable decline in revenue generation. Despite those drawbacks, mobile companies especially Cellcom Telecommunication remained committed to the core values of providing quality services and meet the demand of its subscribers. Fast-forward 2017. Ebola is gone, and Liberia is moving ahead to resuscitate its economy. Then in comes Orange Ivory Coast, a subsidiary of Orange Group, acquiringd the operator Cellcom which is the leading mobile operator in the market, with more than 1.5 million mobile customers. At the launch, Bruno Mettling, Deputy Chief Executive Officer of the Orange Group for the Middle East and Africa, said the takeover confirms the company’s confidence in Liberia’s ongoing economic recovery. “Orange Liberia will be the leading mobile operator in Liberia in terms of customers, and the company has promised to be the first to introduce faster internet speed to ten cities in the country”, he said. He said: “we are very proud for being one of the first international companies to invest in Liberia after the Ebola crisis. The decision to invest in Liberia is linked to the economy and we think that your country has a great potential and opportunities to invest”. “There is only 70 percent mobile penetration and we feel it is a chance to ensure that Liberians has access to quality and affordable telecommunication. After this (Orange) takeover from a company that pride itself as a leading mobile operator with over 1.6 million customers at the end of February 2017, Liberians eagerly anticipate not only the provision of better and improved services but a reduced cost of telecommunication services. No doubt, throughout its operations in Liberia, Cellcom has beaten the odds and established itself as the mobile operator with a driving force in democratizing access to telecommunication services across the country, despite difficult market conditions. It is known fact that Cellcom has always been a precursor in terms of network deployment and it hoped that Orange will pursue this strategy and continue to invest in the development of its network where the company is already a market leader.