Incumbents from both the ruling and oppositions parties are trying to defend and convince voters about their legacies whilst new aspirants are bent on exposing and critiquing them for non performance in order to sway the minds of the electorates in their favor.
As the squabble continues between incumbents and first time contenders, the most confused in all these are the electorates.
There comes the role of the media in maintaining the nascent democracy of this country which is going to be tested in the coming elections.
The magic bullet theory of the media believes that the content sent by the media can hardly be resisted by the public, thereby reinforcing the belief that the public swallows whatever we give them, line, hook and sinker.
Despite our sacred duty to keeping the public trust by providing factual, accurate and unadulterated to the public, this medium believes that the role and responsibility of the media should not be compromised as the peace and security of our beloved state is paramount over self interest.
In sensing the challenges ahead, the Press Union of Liberia recently launched the strengthening conflict sensitivity in journalism and social media towards supporting peaceful elections in Liberia.
This workshop was meant to empower the media and social media platform users to know their core responsibilities in their daily disseminations of news in the society.
The rate of hate messages preached on traditional media and the emerging social media forums has given the convictions to many governments in Africa to crack or censor the internet and other critical media institutions prior to elections.
This country is emerging from a sensitive civil war and the minds of the youths are still fresh with old memories which might be awakened.
While this medium believes in the tenets of democracy, we are also of the firm belief that duty goes with responsibility.
The media must strive hard to be accurate, balanced and credible in their reporting before, during and after the election process.
Anything contrary to this will be a recipe for chaos, which Liberians are not yearning for.
Every political candidate must be treated equally as the principle of election is to give fair chance to every contestant irrespective of their affiliations.
The media should not be used by party stalwarts to position themselves at the expense of others.
This medium is aware of the challenges in the media landscape of this country but that should not give room for the practice of yellow journalism.
May common sense prevail .