As a result of this, the growth and development of the Liberian media has taken a downward spiral something that may have claimed the attention of the World Bank, thus eliciting the recent training of Liberian media online personal and webmasters.
The venture is significant and laudable towards giving a facelift to the media landscape, in that almost all media houses around the world now see the emergence of the internet as an opportunity to target the international audience. The advent of New Communication Technology (NCT) has brought forth a set of opportunities for industrial organizations and businesses to reach other parts of the world.
The training was geared towards the strengthening of the capacity of print media so that media content produced can reach global audience.
The talented Liberians trained by this project clearly demonstrated that they have what it takes to match up with any international media standard, but they have been lacking the resource which has now been given to them.
A beneficiary of the training, Capitol Times graphic designer Clarance Farley thinks the training has served as an eye opener for the media to generate income, and to enable the media to live up to the growing trend of technology.
Before this golden opportunity, newspapers have not been able to circulate beyond Montserrado County, the capital city of Liberia. This has adversely affected the growth of the print media because it has not been able to reach other customers outside Monrovia. With this intensive training, all the counties in the country will be able to access daily news published.
Many Liberians prefer listening to radios than reading newspapers. Reason has been that, newspapers are considered as cool media that need total attention. One can listen to radio programs whilst doing another thing without paying due attention.
This phenomenon will drastically change with the proper implementation of the skills learnt from this training. The media have now been equipped to reach the main stream global audience, through linking with social media accounts like Face book, Twitter, etc.
This generates incomes for the media houses as one can be able to surf news from the websites through subscription.
Newspapers are now well equipped to develop and manage their own websites where current affairs in the country will be uploaded regularly, thereby reaching the world.
In her key note speech delivered at the end of the week training, the World Bank Country Manager Larisa Leshchenko said, “the Liberian media houses are printing beautiful stories on Liberia and her citizens. The World Bank therefore believes that these stories can make it to a much larger audience than just less than a million consumers in Liberia. Website or the internet is the answer. The internet has become the ultimate stage for global transactions. Media institutions are grabbing space on that global stage and increasing their audiences,” she noted.
The life blood of every media institution is advertisement. The impact of social media has affected business opportunities greatly as people become disinterested in reading newspapers because they receive news content at their door steps.
Not only Liberia has experienced such pitfalls, but also international media houses whose readerships terminated their subscriptions because of the impact of social media.
Now that the capacity of the media has been boosted with such training, it gives an international recognition of local business through advertising.
Most of the local business houses in Liberia seem to be doing well, but they have not been able to attract international attention because of the unavailability of such platform. This is an opportunity that will sell abroad business oriented entities which will bring international recognition and partnership.
The stories published daily covers every aspects of the country; ranging from economic, development and political situation that prevail in the country. This will give opportunities to investors to have an in-sight of every happening in the country and sell the good image of the country.