Despite their huge followings, Liberian musicians’ quest to blend economic benefit with the hard task of brainstorming and producing great songs have often fell on unfertile soil. With a barrage of challenges that include improper management, limited market, piracy, Liberian musicians are most often left with pittance for their works.
Howbeit, the sudden demise of pop star and Lonestar Cell MTN Brand Ambassador Quincy L. Borroughs alias Quincy B sent shock waves across the Liberian musical spectrum thus, public participation through text messages to MTN short codes 6060 was needed to fill the void. Two of Liberia’s top notch musical artists, Christopher Nyumah also known as Christoph and Morris Gayflor alias CIC, made the finale following thorough public scrutiny and voting. Consequently, the GSM company announced Wednesday CIC as winner after several months of search at an official program in Monrovia. In her overview of the program at the ceremony, Lonestar Cell MTN Brand and Communication Manager Abigail Nufeatalai said the company’s search of a brand ambassador started back on July 1, after the death of Quincy B. Against this backdrop, we commend the management of Lonestar Cell MTN for the bold initiative owing to Liberian local artists numerous complaints of preferential treatment and abandonment especially from multinational companies. We believe this Brand Ambassador scheme created by Lonestar MTN in Liberia will not only give a facelift to the Company, but would manifest and support the existence of local content policy which enables our superstars to gain international recognition. We at the Capitol Times remain addicted to this belief that people with talent deserve better living condition so as to properly explore their heavenly endowment. Also, we are convinced that this preferment will not only savage the image of Liberians working tooth and nail to improve the musical game, but should as well be used to build the lives and prestige of our struggling icons. There is an adage that says; “To whom much is given much is expected”. The onus now rests with the winner to step up to the plate and disprove his detractors by producing clean and high quality songs. The Editorial team of Capitol Times Newspaper and by extension the Management of Matrix Media Incorporated say congratulations and best wishes on your preferment, CIC.