In an effort to reduce constraints and increase productivity, stakeholders and civil society actors have repeatedly called for increased government support to the Liberian media.
But Counselor Jappah mentioned that a self sufficient and creative media would undependably perform tasks assigned without influence.
Addressing a one day media conference on land held in Monrovia, Counselor Jappah maintained that media managers must engage foreign partners to fund programs and stop waiting on government for support.
“You must find partners and write good proposals in order to get funding from donors for your sustainability because government too is busy looking out for money to fund projects,” Cllr. Jappah said.
“You must be careful how you source money from government. You do not have to wait for government money; you must create your own programs and source funding for your sustainability,” she noted.
The Commissioner also emphasized the significant role played by the media in ensuring that citizens have better understanding of land policies, land administration and management systems and processes.
The conference under the sponsorship of the United States Agency for International Development USAID land governance support activities was a milestone for Liberia land governance and administration and allowed for an inclusive dialogue between the media and land stakeholders including information dissemination and exchange in the Liberian land sector.