The West African nation is swarmed with beautiful sceneries that include lush vegetations, cascading rivers and springs, serene lakes, mountains, lagoons, fine tropical weather, as well as a host of phenomenal endangered species that could attract revenue and development.
The newly appointed Minister of Information, Culture and Tourism Eugene Lenn Nagbe says his first priority is to develop the sector.
Speaking on Capitol FM’s “Late Edition” talk show on Monday, January 11, 2016, Minister Nagbe said, “This is the strongest point at MICAT but it is that point that has been most overlooked and underutilized.”
Minister Nagbe who has served has headed the Ministries of Transport and Youth and Sports stressed that he is going into his new office with focus on tourism without necessarily ignoring the other sectors such as culture and information.
In fact, the MICAT boss designate has earmarked the Kendeja culture village as one of the most important aspect of the ministry to be considered under his administration.
“We have to rebrand Liberia,” he indicated, noting that to rebrand Liberia, all assets must be utilized.
Nagbe said he is going to headhunt Liberians who have been knocking on government’s doors regarding building a vibrant tourist sector.
The new Information Minister said this will require appropriate structural changes and changes in how tourism is perceived not just for the sake of generating revenues but to also give the country a different face.
Minister Nagbe said this will be done through a tourism master plan that will guide the ministry in carrying out its vision for the sector.
“If there no pathway or a blueprint of what you want to do, then you could get short circuited. Planning is very key, and then it is followed by implementation.
Speaking about his predecessor, Lewis Brown, Minister Nagbe said the NPP stalwart did a very good job in promoting Liberia as envisioned by President Ellen Johnson-Sirleaf.
He noted that the current architecture of the Ministry of Information Culture and Tourism needs review, arguing that he foresees the need deconstruct the ministry in order to reflect contemporary reality.